Disclosed is a method of providing additional content in a digital broadcast reception apparatus, the method including receiving a locator of additional content from a broadcast server while a user watches a broadcast program, receiving an instruction to insert the additional content from the broadcast server, receiving and reproducing the additional content from a content providing server designated by the locator, and switching back to the broadcast program. Thus, it is not necessary to allocate a separate channel and/or to switch channels for providing additional content.