Embodiments of the present invention are directed to a system for assisting creation of messages, by automatically recommending data to be included therein. The system includes an application configured to accept a set of user inputs of a first classification to determine and provide a group of suggested data relevant to the set of user inputs of the first classification. The group of data is chosen from an evolving collection of data of a second classification. The user is able to select any or all from the group of suggested data to adopt as the user's own and/or to provide additional or different data, which are of the second classification. The user inputs and the user's selection(s) are values collected for use in subsequent determinations.