Systems and methods for providing users with a real time or near-real time indications of media channels or programs that are currently receiving the most usage or consumption within a defined population of users are disclosed. In an embodiment, a method receives media usage data for currently airing media while the media is being aired and creates an ordered list of media channels or programs for presentation, based at least in part on the media usage data. The method then presents the ordered list of media channels or programs while the media is being aired. In an embodiment, a system further provides the ability to easily select and tune one of the indicated channels or programs in an interactive interface. In an embodiment, the selected media channels or programs are sold on demand or as part of a service upgrade if they are not included in a user's current subscription.