A preferred method for viewing embedded media in a virtual and augmented reality (VAR) scene can include at a viewer device, defining a real orientation of the viewer device relative to a projection matrix; and orienting a VAR scene on the viewer device in response to the real orientation in block, in which the VAR scene includes one or both of visual data and orientation data. The preferred method can further include selecting a media file in the VAR scene, wherein the media file is selected at a media location correlated at least to the real orientation of the viewer device; and activating the media file in the VAR scene at the media location. The preferred method and variations thereof functions to allow a viewer to interact with media that is embedded, tagged, linked, and/or associated with a VAR scene viewable on the viewer device.