A method comprising transmitting a request, by a mobile device, indicating one or more content items; determining a location for the mobile device, by a processor; establishing a connection with a transmission medium, based at least in part on the indicated one or more content items, if the indicated one or more content items is not on the mobile device, wherein the transmission medium includes a digital radio tower, a long range radio tower and a wireless access point; and activating the indicated one or more content items, if the indicated one or more content items is on the mobile device.