The present invention relates generally to interactive advertising and more specifically to computer games allowing advertisers to market their products, prize giveaways, coupons and the like using a game of chance in an interactive manner. To play the game, a gamer may use for example a mobile device's image capturing means for scanning at least one coded advertising image within a coded frame for which an interactive game application animates a dynamic array of game frames and randomly selects a game frame from the dynamic array for display. The randomly selected game frame may comprise of multimedia content for vouchers, prizes, giveaways, that may be redeemed for cash or other prizes.