A liquid ejecting head unit includes a plurality of liquid ejecting heads each having a liquid ejecting surface provided with a nozzle row in which nozzle openings through which liquid is discharged are aligned in a first direction, and a holding member having a holder to which the liquid ejecting head is attached. Further, in the above liquid ejecting head unit, a positioning reference that specifies relative positions between the liquid ejecting heads is provided to the holder, and the liquid ejecting head is fixed to the holder being positioned in compliance with the positioning reference.