A wire harness holder for securing a wire harness to a panel. The wire harness holder includes a body including a fastening portion to fasten the body to the panel, a channel to receive the wire harness therein. The channel extends in a serpentine configuration so as to form a drip loop portion therein and is defined by a pair of opposed side walls connected by a bottom wall. The body further includes means for facilitating retention of the wire harness within the body.