A shock absorber of a vehicle employing permanent magnets and electromagnets includes a first permanent magnet on an internal surface of a bumper face; a second permanent magnet on the front surface of a shock absorbing foam, which is installed on a front surface of the vehicle body and has the same polarity as the first permanent magnet; and an electromagnet on the internal surface of the shock absorbing foam, and has the same polarity as that of the second permanent magnet when the vehicle operating speed exceeds the standard vehicle speed, wherein the first permanent magnet and the second permanent magnet are respectively comprised of a plurality of partitioned magnet blocks; and their external surfaces are coated with rubber or synthetic resin thereby reducing damage.