Disclosed is an energy curable coating composition for roll coating, a product, and continuous process of applying the energy curable coating composition to a substrate. The energy curable coating composition has a substantially constant viscosity and includes an energy curable resin having plurality of texturing particles suspended therein. The substantially constant viscosity of the energy curable coating composition remains at least less than about 1500 centipoise at approximately 15° C. to approximately 40° C., during recirculation, in a coating pan, and prior to application using a roll coating apparatus. The plurality of texturing particles provide a predetermined texture to a cured energy coating composition. The continuous process of applying the energy curable coating to a substrate allows the process to continuously operate until the energy curable coating composition is depleted from the container.