Techniques for initiating a shared electronic browsing session for a plurality of users are described herein. A computing device may initiate the session and associate browsing and chat activity of the users with the session to enable at least one of real-time, joint browsing and chat or asynchronous browsing and chat. Further, the computing device may determine a social graph for one of the users based on the session and may recommend items to the user based on content browsing and chat activities of users included in the social graph.