A method to analyze and determine which source content and user interactions are most popular is provided. The method generates scores for items, e.g., articles, topics, authors, or influencers, on a particular source based on data gathered from both the particular source and social media sources. The scores are used to rank items of the same type, and determine which items are the most popular. The method may also take demographic information as input. Using the demographic information, the system may determine the popularity of a particular item in a particular demographic. The method may also predict which demographic an item may be the most popular in. Furthermore, the method may give a recommendation on which author should write on a particular topic, which topic is most likely to be the most popular for a particular demographic, and which influencers should promote the article.