A method and a device for making a wireless cellular communication using a merchandising product with a marketing message. A merchant delivers a merchandising product to a user. The merchandising device contains an electronic module that comprises memory that stores multimedia and an identifier such as telephone number. The electronic module contains the components necessary to play the multimedia, including one or more audio output devices and optionally a video screen. The electronic module also contains the components necessary to connect to a wireless network and to place a cellular communication using the wireless network to the identifier. The electronic module is activated by a switch. Upon activation, the electronic module plays the multimedia on the one or more audio output devices and, optionally, the video screen. While the multimedia is playing, the module connects to a wireless network. Upon the conclusion of playing the multimedia, the module makes a wireless communication with the stored identifier number with no further action on the part of the user.