Invention Grant
- Patent Title: System and method for providing short message targeted advertisements over a wireless communications network
- Patent Title (中): 通过无线通信网络提供短消息目标广告的系统和方法
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Application No.: US14275323Application Date: 2014-05-12
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Publication No.: US09123060B2Publication Date: 2015-09-01
- Inventor: Charles M. Link, II , Donald M. Cardina , Vernon Meadows
- Applicant: AT&T Intellectual Property I, L.P.
- Applicant Address: US GA Atlanta
- Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee Address: US GA Atlanta
- Agency: Hartman & Citrin LLC
- Main IPC: H04M3/42
- IPC: H04M3/42 ; G06Q30/02 ; H04W4/14 ; H04W8/18 ; H04W4/02 ; H04L29/08

Abstract:
A method and system for providing targeted advertisement information to consumers over a wireless communications network are provided. In one embodiment, local advertisers register to advertise on wireless communications devices that are in close proximity to the advertiser. As a consumer enters a cell site that is near the location of the advertiser, the wireless network delivers a message to the wireless device specified by the local advertiser. An acknowledgement signal is then received by the network, and the local advertiser's account is charged for transmission of the advertisement. In a further embodiment, each of the messages is associated with one or more demographic codes, and a demographic code is selected to describe an advertisement preference of a user of a wireless communications device. Messages to be transmitted to particular wireless communications devices are selected based upon both the location information and the demographic codes associated with the messages.
Public/Granted literature
Information query