A method of optimizing management of presence information over a mobile network includes determining, by a host server, the presence information of a user of a mobile application on a mobile device based on heartbeat messages, while a first connection between the mobile device and the host server is closed, wherein the user is determined to be online when heartbeat messages are received from the mobile device in regular intervals of time. The user is determined to be offline when heartbeat messages are not received from the mobile device. The method may further include maintaining or closing a second connection between the host server and a content server based on the presence information of the user. Maintaining the second connection allows the content server to determine that the user is online, and closing the second connection allows the content server to determine that the user is offline.