A system for using attributes to deploy demand response resources. A service provider may provide energy to customers. The provider may via interactions modify consumption of the energy by the customers. Customers that participate in these interactions may be regarded as demand response resources. Interactions may incorporate demand response signals sent to the resources at their respective facilities. Each resource may have a demand response client which has an association with a customer account in a demand response management system of the provider. The association may be regarded as a binding of the demand response client. The binding may involve inputting an attribute of the demand response client, which can be correlated to the customer account. The attribute may be, for example, a location of the demand response client. Such attribute may be used for the association of the demand response client with a proper customer account.