Embodiments related to controlling media privacy settings are disclosed. One disclosed embodiment provides a media server system including a configured to receive media consumption data for each media content item of a plurality of media content items consumed by a user. Media consumption data for each media content item includes an item-specific privacy status and a media content item identifier. The server is also configured to receive, from one or more of another user and a media content item recommendations program, a request for access to the media consumption data for a media content item, and to provide one or more of the other user and the media content item recommendations program with access to the media consumption data based on the item-specific privacy status of the media consumption data.