It aims to improve user's convenience by, while keeping a printing electricity charge low by executing a print job under a low electricity charge, executing a print job for a user aiming at certain print job execution without waiting until time of the low electricity charge. In order to do so, an image forming apparatus acquires information related to the electricity charge, and restricts execution of the input print job based on the acquired information. Thus, in case of restricting the execution of the input print job based on the information related to the electricity charge, if the input print job is a first print job configured to be executed on a priority basis, the first print job is executed, and, if the input print job is a second print job not configured to be executed on a priority basis, the execution of the second print job is restricted.