A computing device, such as a mobile device, can capture pictures or video images using a digital camera and obtain associated orientation information using an accelerometer. The orientation information can be used to adjust one or more of the captured pictures or video images to compensate for rotation in one or more planes of rotation. The orientation information can be saved along with the captured pictures or video images. The orientation information can also be transmitted or streamed along with the captured pictures or video images. Image matching operations can be performed using pictures or video images that have been adjusted using orientation information.