The present invention relates to an individualized short-range radio communication method applicable to communications which can include applications or programs and multimedia information, between: a central device (1, 101) suitable for detecting radio-frequency signals of different technologies and protocols, and for setting up bidirectional short-range radio communications using said technologies and protocols, surrounding devices (2, 102), suitable for bidirectionally communicating by means of a short-range technology and a protocol comprising: a.1) polling by means of the central device (1, 101) a surrounding area thereof, using a detection module dedicated for each technology and protocol, a.2) detecting and acquiring through the pick-up of at least one radio-frequency signal emitted by said surrounding devices (2, 102) a unique identifier of said surrounding devices (2, 102) and a.3) setting up by means of the central device (1, 101) an individualized communication with said detected surrounding devices (2, 102) using a compatible technology and protocol.