A computing device for use with a demand response system is provided. The computing device includes an interface for receiving customer data that includes at least a location for each customer and/or a preference selection made by each customer associated with at least one demand response program. A processor coupled to the interface and programmed to select a plurality of participants from the customer data to receive a plurality of signals representative of at least one demand response event. The processor selects the participants based at least in part on the customer location and/or the preference selection associated with each customer.