An apparatus and method for tracking physical locations from which a service is provided are disclosed. The apparatus comprises a communication module operable to send and receive messages, a location identifier and a query element operable to request the communication module to send a location request message for a service. The communication module is operable to receive a location response message responsive to said location request message, said location response message comprising location information for the service; and forward the location information of the service to the location identifier. The location identifier is operable to identify the physical location associated with the location information of the service.