A method, an apparatus, and a computer program product for wireless communication are provided. Embodiments can enhance and improve USSD based messaging options. In an example, a USSD GW is equipped to determine that an USSD based message is able to be communicated using a common channel, and send the USSD based message as part of a USSD session to a MSC with a service indicator prompting the MSC to communicate an informational element of the message to a MS using the common channel. In another example, a MSC is equipped to receive an USSD based message that includes a service indicator prompting the MSC to communicate an informational element to a MS using a common channel. Other aspects, embodiments, and features are also claimed and described.