Out of band (OOB) communication facilitates femtocell operation. One or more proximity agent provides out of band communication with nodes (e.g., mobile client devices) to provide assistance in or otherwise facilitate femtocell discovery, reselection, and/or interference mitigation. Out of band communication techniques provide for low power discovery, association, and communication as compared to corresponding femtocell or cellular network communication techniques. An OOB proximity agent is provided in association with a femtocell to provide transmit power level control with respect to the femtocell. In operation, if a client device searches for and finds an OOB proximity agent, it will find a femtocell, thereby avoiding a need to aggressively search for femtocells.