A holding sleeve for use with a cup, the cup having a top end and an outer wall and comprising a substantially flat longitudinal and continuous elongated strip. The strip has a first end and a second end. The first end is spaced apart and distant from said second end. Attachment means is on at least either the first end or the second end for connecting the first end to the second end to form a hollow band. The band has a top edge, an inside surface and an outside surface. The band has mounting means on the band for positioning the band onto the cup where the top edge of the band is proximal to the top end of the cup and the inside surface of the band is contiguous to the sidewall of the cup to provide a snug fit between the band and the sidewall. At least one moveable tab on the top edge of the band. The tab has a top part and a bottom part. The top edge of the band has the shape of a first arc and the bottom part of the tab has the shape of a second arc. The first arc and the second arc coincide to form a hinge. The hinge has an apex. The hinge has means for the movement of the tab between a first position, where the tab extends towards the top end of the cup and is in close proximity to the sidewall of the cup and a second position where the tab extends away from the sidewall of the cup and the outer surface of the band. The hinge also has engagement means for exerting sufficient pressure against the sidewall of the cup when concomitant pressure is applied against the tab when the tab is in the second position to substantially restrict the movement of the tab to the first position. The tab has support means for holding the cup when the tab is in the second position where the shape of the top part, when the tab is in the second position, conforms to the curvature of the hinge.