An absorbent article that includes an absorber capable of absorbing a body fluid of a user, a liquid-permeable sheet covering one surface of the absorber and allowing a body fluid of the user to pass through, and a liquid-impermeable sheet covering another surface of the absorber and disallowing a body fluid of the user to pass through, wherein the color of the liquid-permeable sheet has an L* value of 88 or more, an a* value of 0 to 0.3 and a b* value of −8 to 0 in the L*a*b* color system, and the color of the absorber has a b* value of 1 to 5 and an L* value of 93 or more in the L*a*b* color system.