A method to adapt a software application for a geographical region. The invention includes receiving, by a computer processor and from at least one of a plurality of users of the software application, a first translation of a localizable item in a user interface (UI) menu of the software application, wherein the first translation is based on a language of the geographical region, generating, by the computer processor, a tally of the first translation from the plurality of users, presenting, to the plurality of users via a plurality of instantiations of the UI menu in response to the tally exceeding a pre-determined count, the localizable item using the first translation, receiving, from the plurality of users via the plurality of instantiations of the UI menu, feedback regarding the accuracy of the first translation, and classifying, based on the feedback, the first translation as an approved translation of the localizable item.