An embodiment for method for identifying and selecting events and routing them into the marketing mix, creating event marketing and marketing portfolios. In the method, events may be extracted from a database of events. The extracted events may then be passed through one or more manual or automatic data filters to identify one or more events that correspond to a predetermined goal of an enterprise (e.g., increase sales, increased product recognition, etc). Information concerning the corresponding events may then be provided in the form of a report.