A method for opening a browser includes: receiving a signal for starting up a browser and opening the browser; judging whether a locally stored first splash screen image is valid at the current time; if yes, displaying the first splash screen image, if not, displaying a local default second splash screen image; after the opening the browser, further including: sending first information to a server, wherein the first information includes client basic information and image information of the first splash screen image, wherein the client basic information includes a screen size of the client and a client attribute; receiving second information returned by the server according to the first information; and updating the locally stored first splash screen image according to the second information.