A method and apparatus that learns and generates procedures for machine-to-machine interactions by monitoring user browser interactions with the server. Based on an action by a user of the web browser, a communication is sent from the web browser to the server, which is recorded by a macro recorder. The communication is in a first format such as HTML, which contains human-readable API documentation for a user's interactions with the server. The web browser receives a response to the communication which contains a response in the first format and a response in a second format. The second format is parsed to produce a normalized representation. The normalized representation describes the machine-readable API and the service invocation flow that can be interpreted by a particular programming language to generate service macros to invoke the services programmatically from a remote client to a server that supports the same services for machine-to-machine interaction.