A wireless communication apparatus comprises a selection module to select an application from applications to be run on the apparatus, a movement information generation module to generate movement information indicating positional change of the apparatus by detecting a position of the apparatus, a target selection module to select a counterpart wireless communication apparatus as a connection target from other apparatuses which are wirelessly connectable with the apparatus by referring to to a type of the application selected by the selection module and the movement information generated by the movement information generation module, and a wireless communication module wirelessly transmits data handled by the application to the counterpart wireless communication apparatus selected by the target selection module.