A system, method and computer program product for optically transferring a digital data file to a mobile electronic device having a video capturing function uses an instruction set hosted on a system of the type having a computer and memory storage connected to a video transmitter and a video display unit. The data transferring method encodes the digital data file into a plurality of discrete elements according to a pattern protocol. A portion of the video signal transmission is dedicated to display the pattern, and the encoded digital data file is embedded in the video signal transmission. The video signal transmission is transmitted to and displayed on the video display. A user directs the mobile electronic device at the video display and captures the video display including the encoded pattern representing the digital data file. The pattern is then decoded into a copy of the digital data file.