Systems and methods for performing automatic social check-ins are disclosed. In one embodiment, in response to physical proximity between a user device and a venue-operated device located at a venue, an automatic check-in process is performed on behalf of a user of the user device. In one embodiment, the automatic check-in process is performed by first determining whether to perform an automatic check-in for the user of the user device at the venue based on one or more predefined automatic check-in rules and a user context and/or venue data that describes the venue. Upon determining that an automatic check-in is to be performed, a check-in for the user of the user device is performed to check the user into the venue via one or more check-in services.