System(s) and method(s) for embedding and extracting a watermark from a digital media are described. The method may include generating a plurality of random patterns where the plurality of random patterns includes at least a primary random pattern and a secondary random pattern. The random patterns are indicative of patterns to be embedded to the digital media. The method may further include converting at least the primary random pattern and the secondary random pattern to a bipolar form. The primary random pattern and the secondary random pattern thereof are converted to a primary bipolar random pattern and a secondary bipolar random pattern. The method may also include embedding one or more of the primary bipolar random pattern and the secondary bipolar random pattern in the digital media as the watermark based on a watermark ID, where the watermark ID is a random pattern.