The terry cloth with impregnated rubber substrate and tool for application thereon includes a roller having a plurality of spur members equally spaced thereon, and which are ideal in distribution of a rubber solution into the individual loops of a terry cloth. The formation of a rubber substrate into the individual loops of a terry cloth provides for traction of said terry cloth upon smooth surfaces. The spur members are discs that have a plurality of fingers that extend laterally to opposing sides, which manages and spreads a rubber solution into the individual loops of a single side of the terry cloth. Moreover, the tool does not saturate the rubber solution through the base and the opposing side of loops of said terry cloth. Upon application of the rubber solution onto the side of the terry cloth, the individual loops are vertically orientated and individually coated.