Method and apparatus for transparent, steerable recommendations. A steerable recommender uses tag clouds including descriptive tags and associated weights to generate recommendations. Users may dynamically interact with the recommender via a user interface to steer the recommendations. A tag cloud for an item is displayed, items for which associated tag clouds are most similar to the displayed tag cloud are identified, and the items are displayed as recommendations. The strength of similarity of the items to the displayed tag cloud may be displayed. The user may modify a tag cloud, for example by changing the weight of a tag or by adding or removing a tag, and the recommendations may be automatically updated to reflect the modification. A recommended item may be selected to display the tag cloud corresponding to the item. A user may select a user interface element to request information on why a particular item was recommended.