A method is disclosed for presenting static and dynamic data corresponding to an entity within an application on a mobile device. An entity object is created as part of a data model within the application such that the entity object has a plurality of fields with the plurality of fields having static data corresponding to the entity. Based on the static data corresponding to the entity, dynamic data corresponding to the entity is received into the entity object from at least one of a plurality of applications executable within the mobile device. The static and dynamic data from the entity object corresponding to the entity is displayed simultaneously within a user interface of the application in a single presentation view.