An aiming light assembly generates an aiming light spot with increased brightness and uniformity over a range of working distances in which targets are electro-optically read by image capture. The assembly includes a light emitting diode (LED) for emitting an aiming light beam, a field stop through which the aiming light beam passes, an aiming lens for optically modifying the aiming light beam passing through the field stop to form the aiming light spot over the range of working distances, and a field lens located in the vicinity of the field stop and operative for imaging the LED downstream of the field stop and in the vicinity of a lens aperture of the aiming lens.