Methods and systems for generating personalized reports are disclosed. In some embodiments, a report generating application or service facilitates generating reports that can be personalized on a per-user and per-report basis. Accordingly, after personalizing a report to include only those columns desired, and formatting the report to have the columns appear in a desired order, the report generating application or service enables a user to save the personalization preferences to a file. Upon receiving a subsequent report request from the same user, the report generating application or service automatically generates the report in accordance with the user's saved personalization preferences. In addition to personalizing the report by specifying the particular columns and format, a user may establish, and save for later use, other report parameters (e.g., such as a date range) that are required in order to generate the report.