A method and system for generating by a server, a recommendation for a venue or an event of interest proximally located to an inferred current location of a user of a portable media player devise. In an embodiment, a server may determine one or more media preferences for a user based at least in part on media stored on or accessed using the portable media player devise of the user. The server may generate information related to the current location or a recommendation for a venue or an event of interest to the user based at least in part on the one or more media preferences and the inferred current location of the user. Once generated, the server then may communicate the recommendation (or the information) to the user, e.g. the portable media player devise. Other embodiments may also be described and claimed.