An image forming apparatus includes: an accepting unit to accept user operations to transition the apparatus from a standby state to a power save state; a detecting unit to detect objects around the apparatus; and a power control unit to transition the apparatus from the power save state to the standby state according to detection of an object by the detecting unit, and to transition the image forming apparatus from the standby state to the power save state according to user operations accepted at the accepting unit. The power control unit prohibits the apparatus from transitioning from the power save state to the standby state according to the detection of the object, until a user, which performed operations accepted by the accepting unit to transition the apparatus from the standby state to the power save state, thereafter ceases to be detected by the detecting unit.