A method for producing a pure metal M or metal alloy MxNy, of interest, which comprises electrolyzing a molten salt electrolyte of an alkali-metal or alkaline-earth metal halide AX or AX2, with an anode formed of graphite or made of a composite of a metal oxide of the metal of interest and carbon, to discharge the alkali or alkaline-earth metal A, at the cathode, and to discharge nascent chlorine gas at the anode, whereby to produce a halide of the metal of interest MXn and/or NXn, and metallothermically reducing the metal halide MXn and/or NXn either separately or combined, with the alkali or alkaline-earth metal A, obtained cathodically to produce the metal M or the metal alloy MxNy of interest in particulate form.