An image forming apparatus includes a fixing unit, a temperature sensor, a storage unit, a drive-frequency initial setting unit, a power measuring unit, and a drive-frequency adjusting unit. The fixing unit is configured to perform induction heating using a coil unit. The drive-frequency initial setting unit is configured to establish an initial-setting value for a drive frequency of the coil unit based on the temperature-frequency relationship information stored in the storage unit and on the temperature measured by the temperature sensor immediately before a power activation of the fixing unit. The power measuring unit is configured to measure power consumption of the fixing unit at the drive frequency established by the drive-frequency initial setting unit. The drive-frequency adjusting unit is configured to adjust the drive frequency of the coil unit based on the power consumption measured by the power measuring unit.