Methods, systems, and apparatus, including computer programs encoded on computer storage media, for automated mobile device management profile distribution. One of the methods includes receiving a first request for access to a first network resource from a client device, the first network resource corresponding to one of a plurality of restricted resources accessible only by devices enrolled with a mobile device management system, determining that the client device is not enrolled with the mobile device management system, preventing the client device access to the first network resource, providing to the client device a redirect to a mobile device management resource that is different from the first network resource, providing instructions for presentation of a user interface to the client device, and enrolling the client device with the mobile device management system, the enrolling comprising providing a copy of the mobile device management profile to the client device.