Mobile device advertising chains are described herein. Presenting a primary offer, comprising a first action, is caused on a mobile computing device. The first action is caused on the mobile computing device. An end of the first action is detected. Presenting a purchase offer, comprising a purchase action, is caused on the mobile computing device after the end of the first action. Data indicating that the purchase action was completed in connection with the mobile computing device based on the purchase offer is received. A sum of the value to confer in connection with the device for accepting both the primary offer and the purchase offer is determined. The sum of the values may be used in optimizing subsequent presentations of the primary offer to other mobile devices.