Disclosed is a content interchange bus that is configured for (i) receiving a first content creation request from a client, the first content creation request including a first content object that includes data intended for distribution, a first metadata name/value pair describing the first content object, and a second metadata name/value pair describing a first content container; (ii) creating the first content container in the cloud storage platform; (iii) storing the first content object in the cloud storage platform; (iv) receiving a first message from the client, the first message including the first content container's uniform resource identifier and/or the first content object's uniform resource identifier, the message including a topic string that includes a first routing string; and (v) routing the first message to a first subscriber based at least partially on the topic string including the first routing string.