Embodiments of the present invention provide methods, systems, and apparatuses configured to receive or retrieve markup data associated with a message formatted for two-dimensional (2D) rendering, virtually render, by a first rendering module, the message in a non-displayed image in accordance with the markup data, and render, by a second rendering module, a three-dimensional (3D) object in a 2D display environment including texturing the non-displayed image on a surface of the 3D object in order to render the message. Other embodiments are also described.