The present invention relates to a beauty apparatus comprising: a case unit comprising an upper case for accommodating powder and a lower case detachably attached to the upper case; a guide mounted to the lower case between the upper case and the lower case; a magnetic field generating unit mounted to an inside of the lower case between the guide and the lower case, for generating a time-varying magnetic field; a magnetic body coupling part moving through the guide within the lower case according to a change of a magnetic field; a movable plate mounted to the magnetic body coupling part passing through a guide hole formed in the guide on the magnetic body coupling part, for restricting movement of the magnetic body coupling part; and a puff pad enclosing the guide to vibrate according to movement of the movable plate.