A control method of a serial printer enables easily removing the printing paper when a paper jam occurs, and can prevent or suppress damage to the printhead when removing the printing paper. A serial printer 1 conveys printing paper P by a conveyance mechanism 22 including a second paper feed roller pair 31 located upstream from the print position A in the first conveyance direction M1. If a paper jam of the printing paper P is detected when the printhead 12 is at a position opposite the horizontal conveyance path portion 13c of the paper conveyance path 13, conveyance of the printing paper P first stops, and the printhead 12 is then moved on the vertical axis Z away from the horizontal conveyance path portion 13c. Next, the printhead 12 is moved on the transverse axis X to a away position 12AW outside the horizontal conveyance path portion 13c, and nipping of the printing paper P by the second paper feed roller pair 31 is then released.