There is provided a method of attaching an elongate strip to a door frame of the body of a vehicle comprising application of the elongate strip by means of a device comprising: i. a drive means; ii. an application head; iii. a stress control unit positioned between the drive means and application head and comprising one of more sensor units; iv. and a control unit for controlling the drive means, the elongate strip comprises an adhesive tape comprising a foam layer having first and second major sides and a pressure sensitive adhesive layer associated with one of the major sides of the foam layer, the pressure sensitive adhesive comprising a cross-linked rubber and the foam layer comprises an acrylic polymer of one or more alkyl acrylates having an average of 3 to 14 carbon atoms in the alkyl group, the foam layer having a density of at least 540 kg/m3.